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Bus 317 - Chagadama Christian Bookstore is a start-up business, apart from selling Christian books we also provide clients with photocopying, fax transmittal and reception services and access to self-serve computer workstations with a full array of software and Internet capabilities. Located down town near the Salisbury University, Chagadama Christian Bookstore has been in operation for Four months. Sales and business in general have been good and exceeding all expectations.   We are currently running a more than 40 percent sales increase from our initial sales projection and we are now thinking of expanding the business opening a second location near Wor-Wic Community College.  
To finance the project I will be taking a small business loan through my bank PNC bank using my good standing at the bank. Also as a tool I have created a detailed business plan and the financial plan outlined below.  

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Target Markets
There are three main target markets for Chagadama Christian Bookstore:
1. Young Christians and Church goers who are interested in reading
2. Home-based businesses
3. Small businesses
My target market is made up of those companies with annual revenues from $40,000 to $500,000. It is estimated that there are 5,000 potential customers within our defined trading area who would each spend approximately $200 per year on our services, creating a total initial market of $1,000,000. The value of the local market will increase both with the formation of new businesses -- projected to increase over the coming year -- and a net increase in demand from the growth of existing businesses. This demand will be a result of a further increase in economic output, most of which is generated by small businesses in Maryland. These impressive figures are what researchers are forecasting as the beginning of a long-term trend.

Bus 402